Self-Assessment Questionnaire

To ensure we can respond to any specific questions you may have, please tell us who you are ...

Which of the following describes your current situation? (Check all that apply)

I plan to add aesthetic medicine services to my current private practice.
I do not currently have a private practice, but I want to start a stand-alone aesthetic practice (i.e., medical spa).
I currently offer aesthetic medicine procedures, but I want to increase my revenues.
I'm working with or plan to work with a consultant.
I'm doing research on the aesthetic industry to decide whether to add aesthetic procedures.
Other (please specify)

In starting my aesthetic practice: (Check all that apply)

I will require a staff training program.
I will require a leasing/financing program that includes money for equipment, training, operating capital, additional staffing, etc.
I will require additional advanced clinical training (i.e., advanced Botox and Dermal fillers).
I will require additional business training (i.e., staff/HR, budgeting, marketing, day–to-day operations)
I will required a patient financing program.
Other (please specify)

When do you plan to start your aesthetic practice?

Immediately – within the next 30-45 days
Within 90 days
3 months to 1 year
Over a year

Have you .. (Check all that apply)

Purchased an IPL/Laser
Purchased a microdermabrasion machine
Purchased other aesthetic medicine equipment
Chosen a physician-directed skin care line
Taken some injectable training
Attended free weekend courses on aesthetics
Other (please specify)

Which of the following describes your staff? (Check all that apply)

Needs knowledge/training about cosmetic medical procedures and business
Needs sales and marketing assistance
Needs help on how to attract aesthetic clients
Needs role-play practice, knowledge/training on converting consultations to sales
Other (please specify)

Do you .. (Check all that apply)

Plan to administer all aesthetic treatments yourself
Currently have a practice manager
Currently have an aesthetic clinician
Plan on adding an aesthetic clinician in the future
Plan on adding an aesthetic practice manager in the future

Which of the following aesthetic services/products do you plan to offer? (Check all that apply)

IPL/Laser permanent hair reduction
IPL/Laser photofacial/photorejuvernation (i.e., rosacea, sun spots, etc.)
Fractional Skin Tightening through Soft Tissue Coagulation
Fractional Non-Ablative Skin Resurfacing and Soft Tissue Coagulation
Injectables (Botox Cosmetic and Dermal Fillers)
Chemical peels
Physician-directed skin-care products
Microdermabrasion
Not sure at this time
Other (please specify)

Having a knowledgeable and sales-motivated staff is the key to your long-term success. Which training requirements do you see your staff needs? (Check all that apply)

Telephone skills
How to make client appointments/consultations
How to get client referrals
How to market and implement educational seminars
How to close and maximize sales
How to handle disgruntled clients
How to sell physician-directed skin care products
How to develop and maintain long-term clients
All of the above
Other (please specify)

Marketing is critical in building a profitable practice. (Check all that apply)

I need assistance in developing customized internal marketing materials
I need assistance in developing a marketing plan
I have a plan and I'm reaching my goal
My plan is somewhat effective

Training on business, sales and marketing and clinical issues would best be accomplished .. (Check all that apply)

In a workshop environment (physician/owner and key staff person)
In my practice offices with a practice management specialist
With a DVD training program series over several months
All of the above

We want to answer all of your aesthetic medicine industry questions. In the space below, please ask us any questions you have on aesthetic medicine (can be business, sales and marketing or clinical related) and we'll do our best to answer them.